SEO competition analysis is important in knowing what or who you'll be up against before you start moving further with your SEO campaign. There are a lot of important web marketing solutions you'll get when you take time in checking out the competition.
Why is competition analysis important?
It is important because not knowing your competition is like getting into a war without knowing the enemy. The competition might be too strong that you'll need an aggressive SEO campaign or it may be weak that you'll beat them instantly. Also, you'll definitely get lots of tips and tricks when you do research on them.
What do I need to look for?
- Site URL - Check out what keywords or keyword phrases they use in their site URL
- Site Description - The same with the URL, descriptions makes use of keywords.
- Site Navigation - Learn how to construct your site. It is better to plan out how the site's structure, you may get tips from your competitors.
- Page Titles - Each page has its own title and is also an essential part of on-page SEO.
- Tags - Look for meta tags, title tags, header tags and alt tags.
- Links - Determine where your competitors get their links.
- Site Metrics - Determine metrics that affects a site's ranking on the search engine.
Tools you can use:
There are a lot of tools that can be used for this process, it is either totally free, has free trial or paid subscriptions:
- Keyword Research Tools
- Backlink Checkers
- Site Explorers
- URL Checkers
- Page Rank Checker
Competition analysis may be a little tedious but take your time as this would mean a lot in the end. Also, make sure that you do not lose focus on our own site. For more web marketing solutions tips, visit our site at http://www.craynewebmarketing.com/
No comments:
Post a Comment