How To Make an Effective Product Page

Having an effective product page could be a big difference in your campaign. Even though it seems easy to make one as it usually consist of only a page, there are actually a lot of planning, strategy and web marketing solutions needed. There have been millions of product pages around the web and how do you make yours stand out from the rest? Let us take a look into the factors that makes a good product page.

Summarize the Content

Long paragraphs bore customers. Only include useful information about the product or service that you are offering but being too direct in selling the offer to your customers at the same time. Highlight details that are most beneficial to your customers, avoid being too 'wordy'.

Images

If applicable, include images of your products. Having it done through the use of photo-editing softwares also helps. Using images makes the page more visually appealing and attracts more attention. Have it presented and placed well within the page and also try to make use with a variety of images.

Reviews/Testimonials

Testimonials from previous customers and a product review gains the trust of the readers. Knowing that there are people who have already bought the product and are happy with makes potential customers feel more secure and could eliminate their doubts in making the purchase.

The Essentials

Make sure to include all the basics like the 'buy now' button, an opt-in box, product description and of course, the price of the product. These might be all basic stuff but try to be creative with these and put a little spin on it.

Research and Testing

Do research on similar products available on the web and take a look at your competitor's pages. List down the things that they do and improve on it. Also after you are done with the page, it helps to do testing. Check for possible 'typo' errors, the load time of the page, images, etc.

These are the things to do when you are creating a product page. Having a good page means that it converts! It does not have to be too fancy, just keep things simple and keep in mind these essential web marketing solutions in creating your product page.