Search Engine Optimization or SEO is the basic fundamental of internet marketing and for me is the heart and soul of web marketing. There might be lots of web marketing solutions out there but I strongly believe that without SEO, your internet marketing campaign would not be successful.
What is SEO?
SEO is the process of improving a website's ranking in search engine results(SERPs) given a certain keyword or keyword phrase. This process involves a lot of strategies and technique to be able to be done correctly. The ultimate goal in SEO is to have a website appear at the top of SERPs as this would mean a lot of traffic.
Keywords
Finding the right keywords or keyword phrase is the first step in SEO. The keywords should be relevant and describes the products or services that is offered by a site. These keywords are what people use in search engines to find what they are looking for. Keywords that are usually composed of 1-2 words are what most people use but there are also a lot of websites competing for that, keywords that are 3 or more words long are what is referred to as 'long tail keywords' and have usually low competition and is ideal for smaller businesses.
On-Page SEO
This is a type of SEO that is done within the site's pages. In on-page SEO, keywords are used in the title of the pages, in headers, post titles and within the body of post in the website. This type of SEO also involves internal linking, a process in which a page or post within the website links to another that is in the website as well.
Off-Page SEO
These are SEO strategies done outside of the website that is being optimized.The main goal in off-page SEO is to obtain links that are placed from other websites that points back to the optimized website, this is call backlinking. There are many ways to do backlinking and it includes blog commenting, forum posting, article and directory submissions, guest posting, off-page networking, among others.
Anchor Texts
Anchor texts are keywords that could be clicked and directs to a website. This is basically the link that points back to the optimized website and what is used in backlinking.
SEO is one of the most important (if not the most) web marketing solutions that need to be employed in every internet marketing campaign for it to achieve success. This process requires passion (and patience) to do as it requires a lot of time and constantly evolves along with the algorithms of search engines. There is really no one that knows all the secrets of SEO, hence the need for further and continued learning for those who practice it.
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