One of the most under-utilized of all web marketing solutions is video marketing as internet marketers are not aware of how powerful this medium could be. Nowadays, interesting (most of the time controversial) videos spread across the web in a very quick pace. With the rise in popularity of social media networks and other web 2.0 platforms, sharing of videos are as easy as ever.
Fact: Millions of people share videos each day on Facebook and Youtube. What is interesting is that those are daily numbers!
Visual Appeal
Videos add visual appeal to the website. Let us face it, there are a lot people that prefer to watch videos rather than reading. Videos also easily attracts attention of site visitors, making sure that the title is 'catchy' adds to the appeal. Integrating videos with texts is also good and adds more value to a page or a post.
Personal Touch
Videos add a more personal touch to a site. Instead of writing your thoughts for visitors to read, speaking to them directly is more personal and could get your message across more clearly. Texts do not contain as much emotion as compared to the videos.
Another Aspect of SEO
Doing SEO would be more complete if you are doing video marketing. There are a lot of video sharing or submission sites that provides high quality backlinks to help improve your site's search engine rankings. Videos drive traffic from places in which texts can't, there are video directories.
Loved by Search Engines and Clients
Top search engines love videos, the fact that Google says so is more than enough clue. Also, potential clients and customers nowadays are drawn to more creative internet marketing strategies like video marketing. Sad to say, plain texts are boring and internet marketers need more than just plain texts to draw attention and attract customers.
Making sure that video marketing is in your web marketing solutions list helps a lot in bringing a brighter future for your online campaign. Create videos to improve your internet marketing strategy now!
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