How To Make an Effective Product Page

Having an effective product page could be a big difference in your campaign. Even though it seems easy to make one as it usually consist of only a page, there are actually a lot of planning, strategy and web marketing solutions needed. There have been millions of product pages around the web and how do you make yours stand out from the rest? Let us take a look into the factors that makes a good product page.

Summarize the Content

Long paragraphs bore customers. Only include useful information about the product or service that you are offering but being too direct in selling the offer to your customers at the same time. Highlight details that are most beneficial to your customers, avoid being too 'wordy'.

Images

If applicable, include images of your products. Having it done through the use of photo-editing softwares also helps. Using images makes the page more visually appealing and attracts more attention. Have it presented and placed well within the page and also try to make use with a variety of images.

Reviews/Testimonials

Testimonials from previous customers and a product review gains the trust of the readers. Knowing that there are people who have already bought the product and are happy with makes potential customers feel more secure and could eliminate their doubts in making the purchase.

The Essentials

Make sure to include all the basics like the 'buy now' button, an opt-in box, product description and of course, the price of the product. These might be all basic stuff but try to be creative with these and put a little spin on it.

Research and Testing

Do research on similar products available on the web and take a look at your competitor's pages. List down the things that they do and improve on it. Also after you are done with the page, it helps to do testing. Check for possible 'typo' errors, the load time of the page, images, etc.

These are the things to do when you are creating a product page. Having a good page means that it converts! It does not have to be too fancy, just keep things simple and keep in mind these essential web marketing solutions in creating your product page.

Efficient Web Design Tips

Your website will be the 'home' of your online business, it is important that you have an efficient web design before you implement your web marketing solutions.

Easy Navigation

Having a well-structured and user-friendly navigation helps visitors to easily go around the site and also gives you assurance that search engine robots easily crawl the pages of the site. It is important to place posts in relevant categories and menus are well placed on the site.

Browser Compatibility

Internet users use different types of browsers, the most common are Mozilla Firefox, Internet Explorer, Safari, Opera and Google Chrome. Build a website that would properly display in all these browsers, doing a quick test for each won't hurt.

Designed For All Resolutions

The most commonly used resolutions for computers are 1024 x 768 and 640 x 480. Make sure that the site is laid out properly regardless of the resolution.

Fast Load Time

It would be ideal that your website loads within 10 seconds. Most people are getting annoyed if websites load too long and would instead look for another one. Avoid being too fancy with the design of the site and also be aware of the size of contents that you put in the site like images, videos, animations, etc. Also try making use of free websites that checks the load time of your site for testing purposes.

Links

Internal link structure of the site must also be done well, linking one page or post to another relevant one within the site is recommended for easy navigation and is also loved by search engines. Also check all links that you have in the site and make sure that there are no broken links, free link checkers are also available on the web.

Having an efficient web design enhances customer experience just like having a good shop or business establishment. The design of the site is one factor that visitors stay on a website, apply these neat tricks to your sites. For more web marketing solutions, visit our main site at CrayneWebMarketing.com

5 Simple Social Media Marketing Tips

No web marketing solutions strategy would be complete nowadays without doing social media marketing. Almost everybody has a social media netwrk account, your friends are in Facebook, your Neighbor is in Twitter, your favorite band has a Youtube channel and so is your competitors! You can find all types of businesses, from small to big companies, promoting their products and services using social media.

Here are simple tips in doing social media marketing:

Determine Your Customers

Millions use social media daily from all over the world. Decide which is your target market, choose an age bracket, gender, country, etc. and start putting up personalizing your profile and if you can add a little content, do so and make sure that it is ideal for your target market.

Enhance Interaction

You may have a regular contest, create an event or post interesting comments that would enhance interaction between you and your followers. If there is interaction, people would feel more comfortable and it could get you more referrals and increase your brand's popularity.

Quality Content

Put up good quality content like articles, videos, images or any other links that are beneficial for your followers. In social media, any good content could spread very fast to a very wide variety of people.

Utilize All Resources

Try to use all of the features that is offered by social media networks to your advantage. Every platform has its own unique feature that could help in your campaign. Make use of Facebook's share and like button, tag members to your photos or use Twitter's hash tags to spread the word, etc.

Link Your Profiles Together

Have your Facebook fan page link to your Twitter account and your Twitter Account to your Youtube account and so on. Also don't forget to include a link back to your main website or to any landing pages that you like. Social media could give you the traffic that you need.

Many experts say that social media marketing is the next big thing in internet marketing, we very much agree to that and if you still don't have it in your web marketing solutions list, you better include it now. :)

The Importance of Video Marketing

One of the most under-utilized of all web marketing solutions is video marketing as internet marketers are not aware of how powerful this medium could be. Nowadays, interesting (most of the time controversial) videos spread across the web in a very quick pace. With the rise in popularity of social media networks and other web 2.0 platforms, sharing of videos are as easy as ever.

Fact: Millions of people share videos each day on Facebook and Youtube. What is interesting is that those are daily numbers!

Visual Appeal

Videos add visual appeal to the website. Let us face it, there are a lot people that prefer to watch videos rather than reading. Videos also easily attracts attention of site visitors, making sure that the title is 'catchy' adds to the appeal. Integrating videos with texts is also good and adds more value to a page or a post.

Personal Touch

Videos add a more personal touch to a site. Instead of writing your thoughts for visitors to read, speaking to them directly is more personal and could get your message across more clearly. Texts do not contain as much emotion as compared to the videos.

Another Aspect of SEO

Doing SEO would be more complete if you are doing video marketing. There are a lot of video sharing or submission sites that provides high quality backlinks to help improve your site's search engine rankings. Videos drive traffic from places in which texts can't, there are video directories.

Loved by Search Engines and Clients

Top search engines love videos, the fact that Google says so is more than enough clue. Also, potential clients and customers nowadays are drawn to more creative internet marketing strategies like video marketing. Sad to say, plain texts are boring and internet marketers need more than just plain texts to draw attention and attract customers.

Making sure that video marketing is in your web marketing solutions list helps a lot in bringing a brighter future for your online campaign. Create videos to improve your internet marketing strategy now!

The Basics of Search Engine Optimization

Search Engine Optimization  or SEO is the basic fundamental of internet marketing and for me is the heart and soul of web marketing. There might be lots of web marketing solutions out there but I strongly believe that  without SEO, your internet marketing campaign would not be successful.

What is SEO?

SEO is the process of improving a website's ranking in search engine results(SERPs) given a certain keyword or keyword phrase. This process involves a lot of strategies and technique to be able to be done correctly. The ultimate goal in SEO is to have a website appear at the top of SERPs as this would mean a lot of traffic.

Keywords

Finding the right keywords or keyword phrase is the first step in SEO. The keywords should be relevant and describes the products or services that is offered by a site. These keywords are what people use in search engines to find what they are looking for. Keywords that are usually composed of 1-2 words are what most people use but there are also a lot of websites competing for that, keywords that are 3 or more words long are what is referred to as 'long tail keywords' and have usually low competition and is ideal for smaller businesses.

On-Page SEO

This is a type of SEO that is done within the site's pages. In on-page SEO, keywords are used in the title of the pages, in headers, post titles and within the body of post in the website. This type of SEO also involves internal linking, a process in which a page or post within the website links to another that is in the website as well.

Off-Page SEO

These are SEO strategies done outside of the website that is being optimized.The main goal in off-page SEO is to obtain links that are placed from other websites that points back to the optimized website, this is call backlinking. There are many ways to do backlinking and it includes blog commenting, forum posting, article and directory submissions, guest posting, off-page networking, among others.

Anchor Texts

Anchor texts are keywords that could be clicked and directs to a website. This is basically the link that points back to the optimized website and what is used in backlinking.

SEO is one of the most important (if not the most) web marketing solutions that need to be employed in every internet marketing campaign for it to achieve success. This process requires passion (and patience) to do as it requires a lot of time and constantly evolves along with the algorithms of search engines. There is really no one that knows all the secrets of SEO, hence the need for further and continued learning for those who practice it.

Top 5 Web Marketing Solutions Services

Web marketing solutions services are essential in making a campaign work. Web marketing requires processes in order to become successful. Let us take a look at the most useful web marketing solutions services:

Search Engine Optimization(SEO) - The heart and soul of internet marketing, this is the process of getting a website rank at the top of search engine results for a given keyword. Appearing first at SERPs gives your site tons of traffic. SEO though requires passion as it is time consuming, requires patience and constant learning. SEO might be tedious and involves a lot of processes, but the rewards are great.

Video Marketing - Videos are visually appealing, attracts attention and adds a more personal touch to your customers. Video marketing could easily be shared and has the potential to go viral in an instant. Adding videos to your site and submitting to video directories helps increase your chance of making good profit.

Social Media Marketing - Social media has been big these past couple of years and looks like to be future of web marketing. With millions of subscribers on social networking platforms such as Facebook and Twitter, it surely is heaven for internet marketers. Businesses could easily reach out o potential customers and advertise products or services to millions of users (and these are daily users!).

Email Marketing - Quite simple method of doing web marketing yet so very powerful. Email marketing allows you to reach out to your customers in an instant. People have access to their emails almost wherever they are, using their PCs, laptops and even their phones.

Article Marketing - People love a good article, plain and simple. As an added bonus, a good article is loved by search engines too! Good articles in your site would gain you loyal followers and should get you organic traffic. Articles could also be submitted to ezine directories, posted on other sites, and could also be used in ebooks and press releases. Article has gone a long way and are used by most internet marketing professionals.

These are the top web marketing solutions services that you should have as a part of your campaign. There are a lot of web marketing solutions company that provides these services but it is also important that you also learn the basics of these processes.

SEO Competition Analysis

SEO competition analysis is important in knowing what or who you'll be up against before you start moving further with your SEO campaign. There are a lot of important web marketing solutions you'll get when you take time in checking out the competition.

Why is competition analysis important?

It is important because not knowing your competition is like getting into a war without knowing the enemy. The competition might be too strong that you'll need an aggressive SEO campaign or it may be weak that you'll beat them instantly. Also, you'll definitely get lots of tips and tricks when you do research on them.

What do I need to look for?

• Site URL - Check out what keywords or keyword phrases they use in their site URL
• Site Description -  The same with the URL, descriptions makes use of keywords.
• Site Navigation - Learn how to construct your site. It is better to plan out how the site's structure, you may get tips from your competitors.
• Page Titles - Each page has its own title and is also an essential part of on-page SEO.
• Tags - Look for meta tags, title tags, header tags and alt tags.
• Links - Determine where your competitors get their links.
• Site Metrics - Determine metrics that affects a site's ranking on the search engine.

Tools you can use:

There are a lot of tools that can be used for this process, it is either totally free, has free trial or paid subscriptions:

• Keyword Research Tools
• Backlink Checkers
• Site Explorers
• URL Checkers
• Page Rank Checker

Competition analysis may be a little tedious but take your time as this would mean a lot in the end. Also, make sure that you do not lose focus on our own site. For more web marketing solutions tips, visit our site at http://www.craynewebmarketing.com/