There are a lot of tools that are very useful in doing Search Engine Optimization and could be a very good aid in your internet marketing solutions, techniques and strategies. Here are some of the types of SEO tools you can find on the web:
Keyword Tool - This helps you find keywords, synonyms, competition, phrase and broad matches, exact matches, etc.
Domain Name Checkers - This tool helps you check if the domain name you want to use is available. Some tools also offers domain suggestions based on the keywords you want to use.
Back Link Analyzer - A tool that helps determine links from other sites that directs back to your site. Some tools also checks anchor texts used in the backlink and if it is a 'follow' or 'no-follow' type.
Page Rank Checker - Determines the pagerank of a website.
On-page SEO tool - Checks for keywords used on the site, keyword density, title and description of site, meta and alt tags, headings. Some tools also include broken link checkers and outbound links.
These type of tools are not necessarily needed to be bought and most are actually could be used for free. These tools are essential to make things a lot easier in internet marketing.
Here is a compilation of SEO tools as compiled by searchenginejournal.com: http://www.searchenginejournal.com/seo-tools/
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