Top 10 Search Engine Optimization Tips

Search Engine Optimization (SEO) is the process used to improve a website's ranking on search engine results. SEO is the first and most important of all web marketing solutions. Online marketers employ this process to drive traffic to their website. It is ideal to have one's site on the top of search engine results to generate maximum traffic and in turn, increase the percentage of getting a sale.

Here are our top 10 most important SEO tips compiled by our web marketing consultants:

1. The Right Keword. choose keywords that does not have great competition but at the same time keywords that are really being used by searchers. It is also important to use keywords that are more 'profitable'. A searcher that uses the search term 'dog training dvd' is more likely to buy than a searcher using the search term 'dog training'.

2. Domain Name. It would be best to choose a domain name that has your main keyword/keyword phrase in it. Do not try to squeeze all your chosen keywords into the domain name, choose only your main keyword.

3. Site Description. Top search engines usually allow about 160 words in a site's description. Include your main keyword and a couple of your category keywords but do it naturally. Site descriptions are also included in search engine results, be creative and come up with a good description of 2-3 sentences long.

4. Research on the Competition. Search for your competitors and take note of what they do in their website. Take time to do research as you might get a couple of valuable information that you may also use in your own site.

5. The Website. Build a simple yet clean-looking website using a stable and easy-to-use platform such as WordPress, Drupal and Joomla. There are also a lot of SEO extensions for these platform available for free on the web. Make sure also to have a user-friendly navigational structure so as not to confuse search engines and visitors.

6. Quality Content. Write high quality content in your website to keep your readers interested. Insert keywords organically into your articles but do not compromise the quality. Also use synonyms and different variations of your keywords in different places instead of using the same keyword repeatedly, an example is 'web marketing consultant', 'internet marketing consultant' and 'internet marketing consultancy'.

7. Images. Search engines also love images. Use a relevant image in your articles and use alt attributes with your keywords.

8. Link Building. Link building is the process of putting a link of your site in a different but similar site. There are many ways to do link building and it includes directory submission, article submission, forum posting and blog commenting.

9. Avoid Spamming. Search engines don't like spamming and this could cause your site's page rank to be decreased or getting your site banned entirely. Spamming includes keyword stuffing, cloaking and doorway pages.

10. Continuously Learn SEO. Search engine optimization evolves rapidly, so as strategies being employed. Be on the watch for important updates on the web. If you don't have the time but has the resources, it is also advisable to consult a web marketing solutions company or employ the services of an experienced web marketing consultant.

Get in the front page of top search engines by following this guide. :)

Social Media Marketing Tips

Social media marketing is very essential to succeed in web marketing. No web marketing solutions are complete without it. Social network platforms nowadays are what's hot and 'in'. With millions of subscribers worldwide, there are plenty of opportunities out there to market what you offer.

Choosing a platform - There are a lot of social networks on the web, choose those which have the most subscribers. Facebook is now considered the '3rd most largest country' with a population of more than 500 million, Twitter's hot and very simple and so on. You can't have everything, so choose the best.

Target Market - Consider the demographics and determine which group is your target. It is essential to target your market to save time and effort. Your product may only be appealing to only a certain age group or its either to males rather than females, etc. If you are not yet sure of the demographics to target, do some tests and analyze your data. Social network platforms enables subscribers to see important data that could be used for marketing.

Paid or Free - It doesn't always have to be paid to advertise your product or service through social media. Of course, you get a lot of impressions and your ads are seen by most people if you choose paid advertisement, but you could always start advertising for free, especially if you are just starting out.

Web marketing is evolving rapidly and to be successful, you have to keep up with the latest web marketing solutions. There are a lot of potential customers in social media but also keep in mind that there are a lot of competition as well. Stand out, offer freebies, have great deals and be one step ahead of the competition.

Tips on Making A Good Website

In our previous topic, we have provided some tips on how to drive traffic to your site through link building. In this article you will learn more web marketing solutions and you'll be on your way on becoming a good web marketing consultant.

Okay, let's assume that you have driven high volume traffic to your site. The next thing we need to consider will be your website. Here are some simple web marketing solutions in making a good web page:

User-Friendly Navigation - Instead of doing something fancy, keep things at a minimum. Make sure that anyone who visits that site wouldn't have a hard time going around. Assign contents to their proper categories, make sure the links are working and keep things organized. A simple website design that has a clean look would be good.

Easy to Read - Avoid using different fonts. A single font-stlye all throughout your site would be better, just make sure you choose something readable and not very fancy. Background and font color should also have a good contrast, a light background with a dark font would be best. Also, make sure that the words you underline and italicize are relevant.

Quality Content - Keep you readers interested in the article you put in your site. Make sure what they read isn't junk. Keep them informed and give them free tips. Consistency in posting good content over a period of time is also important. Inserting good images or videos in your site is also a good idea, it would make your site more visually appealing.

These are things to guide you in setting up your business website or even just your personal blog. Or if you have already set one up, be your own web marketing consultant and check for any improvement that could be done in your site.

Simple Web Marketing Solutions Tip: Drive Traffic to Your Site

Driving traffic to your site is the most important step in earning a profit. Good content, high quality products and services - these are useless! That is if you don't drive traffic to your site and not getting your business known.

A website with mediocre content, product or service that has high-volume traffic to it would do better than a website that has great content, product or service but has little traffic pointing to it.

It is one of the simplest web marketing solutions - driving traffic to your site and increase the percentage of getting a sale.

How to Drive Traffic to Your Site:

Link Building is the way to drive traffic to your site and there are 3 very powerful link building techniques that you need to do in order to be successful.

Articles - Write a good article and submit it to top article directories and include a link back to your site. Create an article that is informative, offers tips and has good value to the readers and has a good and attractive title. Capture the reader's attention and lead them to your main site or a blog that directs to your site.

Social Media - Almost everybody that has access to the internet, has a Facebook or a Twitter account. Create a profile account for your business and reach out to your target market. News easily spread in social networking sites.

Online Directories - Nowadays, many are saying that directory submission is ineffective. Not true. Yes, this process have been utilized since way back but it still is very beneficial up until now. There are lots of directory websites that has high page ranks and having a link from those sites to your site would really help your site's rankings.

Basic web marketing solutions that has superior effect in helping you in your online marketing. Consider learning this by yourself or hiring a good web marketing solutions company.

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Up Your Value

Increasing the price of product or services - An internet marketers dilemma!

So how do you it without compromising your customers? Up your value!

There are many ways that you could up the value of what you offer. Add a couple of useful info, a new feature in your software, extra service in the one you currently offer...

I got this analogy from Kevin Nations and its a great way to explain this with a little input from a web marketing consultant: Imagine selling a burger for $1... You add a little garnish and sell for $1.25, add fries and a drink and you could up the price to $2 and it goes on and on. Now I'm sure you get the point, so go ahead and up your value!

That is just a simple and one of those web marketing solutions you'll need to succeed. For more tips, read our article by clicking here.

The Magnificent Symphony of Four Parts

I first learned of this online marketing tip from Ed Dale of the free training module 'The Challenge' and I wanted to share it to those who are planning to venture into online marketing as this is really brilliant and easy to follow that anyone could follow. Be your own web marketing consultant and create your own web marketing solutions.

1st Symphony: Market Research - Completely avoid comitting the same mistake that most online marketers make, and that is not doing market research. Look for a market that does not have much competition. The more comfortable you are with the market, the better. This could be done by simply searching on search engines or the use of SEO/Web marketing tools like market samurai, etc. Take time to do research, it is the starting point that could determine your success.

2nd Symphony: Driving Traffic - Get your website known in the web. Everything, from time to money and effort, is wasted if you don't get traffic to your website. And how do you get traffic to your site? Backlinks! Backlinking is everything. Create off-page networks and put a link back to your main website, join forums, comment on blogs, etc. These are just a few ways to get traffic to your site. But when doing blog commenting and forum postings, make sure not to spam them and just put your link there right away but instead, help others, share good ideas and interact with other members.

3rd Symphony: Conversion - Convert traffic into cash! After directing traffic to your main website, time to turn that money into cash. Offer a good product or service that people would benefit from. There are a lot of online products available online but sadly, many are useless junk, so be careful and choose wisely.

4th Symphony: Product Creation - You can either create one (such as eboks) or be an affiliate, check sites such as ClickBank and Paydotcom for great affiliate products to sell in your site. To put it simply, choose or create one that you, yourself, would buy if you were the one offered it.

There you go! Simple but brilliant tips to start online marketing!

Tips To Start Your Online Business

Before getting into the world of web marketing, there are essential things that are needed to be considered in order to be successful in this field. Simple yet effective web marketing solutions are what you'll need to begin with. Read more at http://tinyurl.com/2crslc5